Siri, Cortana and I just don’t get along. Today, I said “Hey Cortana, fry me an egg” and Cortana dutifully gave me a Bing search for “runyon nude.”
I tried preceding a pronouncement with the word “run” to get an application to execute. I said, “Hey Cortana, run Word” and Cortana did a Bing search for “wrong word.” “Start” is the right way run an app, although when I said “Hey Cortana, start Microsoft Word” I got a Bing search result with a tutorial on how to start Microsoft Word. “Start Word” actually started the app.